Author: Webtech Nepal Team

How Your Small Business Can Benefit from eCommerce?

Posted on by Webtech Nepal Team

Research suggests that the e-commerce industry is expected to make 22% of global retail sales by 2023. That being said, it’s practical to start working on your online store as soon as possible.

E-Commerce has transformed the world of businesses, and it has become more evident since the pandemic started. The accessibility of creating and running an e-commerce platform means small companies can be just as expansive as large corporations. And many small businesses can prove that.

But how is this possible? Read on to understand the power of eCommerce.

Reaches A Wider Customer Base

The most apparent benefit of having a website is probably reachability. With a brick-and-mortar store, your customer base is limited to those who live in the locality. But with an online store, you are restricted by geography. You can reach customers across the globe—anytime!

Even if you’re still not offering international shipping, it helps to be seen by a broader audience. Your business is already in the audience’s mind once you’re ready to ship there.

Cheaper Marketing (sometimes FREE!)

Ecommerce website platforms are also offering cheaper or free marketing options for small businesses. Traditional marketing isn’t usually economical because TV ads, billboards, and flyers/posters cost thousands. Thankfully, the internet has various routes to gain an advantage on the playing field.

As of today, there are already 3.78 billion social media users worldwide. So, if your business isn’t on social media yet, make it a priority to get started today. Being active on Facebook, Twitter, and Instagram can boost your popularity—and the best thing about this is that social media is FREE.

If you have some budget, consider using the ads to drive up sales. According to a survey, 48% of social media users bought something after seeing an ad.

Furthermore, personalizing a marketing campaign is also more accessible online. You can use various tools to target customers based on their age, gender, location, preferences, and even the ads or website they currently visited. Then, you can set the day and time when these ads will appear on their timeline. You can also do the same with newsletters.

More Personalised Service

Karina Wolfin, Direct Appliance Rentals Marketing Director, reminds small businesses of the impact of personalization. She says, “Many studies show that customers are drawn to brands that offer them personalized services. Fortunately, e-commerce platforms offer personalization opportunities. As your customer navigates the store, you learn more about them. Which products they click on, what colors they prefer, when they tend to buy, etc. You can use these data to tailor effective ads and inventory.”

It’s also essential to create a user-friendly interface. Aim to reduce the number of actions customers must take to complete a transaction. Design your website in a way that professionally presents your business. If you’re not confident with your skills, contact an experienced web design company.

Enhancing Delivery Efficiency with 3PL Fulfillment Solutions

As your eCommerce business grows, managing logistics can become increasingly complex. Implementing 3PL fulfillment solutions for fast shipping can significantly streamline your operations. These third-party logistics providers handle warehousing, order processing, and shipping, allowing you to focus on core business activities like marketing and product development. By leveraging their expertise, you can ensure timely deliveries, reduce shipping errors, and improve customer satisfaction. Additionally, 3PL services often offer scalable solutions that can adapt to your business’s changing needs, making them a valuable asset for sustained growth.

Easier Ways to Sell

Overall, eCommerce makes the process of selling a lot easier. Customers don’t need to visit your actual store and explore the isles for the product they need. They don’t need to look for a staff who can check the availability or come back to check if the item is already available.

They just have to use the search button in your online store and check the variations. You may also integrate a feature that informs customers via email if new stocks are available.

If you’re offering services, you may set a booking section and upload videos on your previous projects.

Having your own website used to be intimidating. It seemed like something exclusive for large businesses. But things have changed in the past decade. With various eCommerce platforms offering affordable solutions, small businesses can now access more opportunities.

If you’re still not joining the eCommerce revolution, we’re hoping that the benefits we pointed out can convince you to invest more in your online presence.

Contact Webtech Nepal now to know your options.

How can a web development company help your business

Posted on by Webtech Nepal Team

According to research, global online sales can reach $4.8 trillion by 2021. Even if you’re not selling goods online, having a business website is one of the most cost-efficient ways to get the word out there.

Hiring a professional web development company is advised, given the importance of an online presence. However, we know you still have qualms about this, so we’ve listed down the benefits of hiring their services.

Saves Time

If you don’t have a company web developer, you’ll likely spend more time building the site. In addition, you’ll have to cater to the learning curve—and it may not be practical for you.

A web development company handles these kinds of projects all year long. They have the knowledge and skills, and sources, which a non-IT company usually doesn’t have. In addition, hiring a web developer that has mastered the process will free up your time so that you can focus on other opportunities while they work.

Economical

“If you’re investing a lot of time doing the web development on your own, it means you’re sacrificing other tasks. You can lose possible opportunities while you’re focused on the website. There are also serious consequences for certain website mistakes. And there’s also a cost of delayed launching.”, notes Credit Capital investment analyst Alister Clare.

A professional web development company can get it done in the timeliest manner. They’ll do things right the first time to ensure that they won’t have to go back and cause damage to your business.

When you consider this and the necessary technical resources, hiring a web development company is often less expensive.

Fresher Ideas

Web developers are constantly immersed in design and user experience. This is why they already know what works and what doesn’t. Using their knowledge about the latest trends, they can guide you in improving your internet presence.

They also use the latest technologies to gain valuable insights and use these for your marketing strategies.

Most companies do not have the skillset that can compete with web developers. So if you’re doubtful about taking on the project, we would suggest that you hire a web development company instead.

Remember that this is business, and the website is part of your branding. One mistake can be detrimental to your brand. Here are 10 factors to consider in web designing and development.

A Collaboration of Developers, Graphic Designers, and Marketers

Hiring a web development company also allows you to access various skills and talents.

An established firm usually has a team of experts in coding, designing, marketing, communications, etc. Each element that goes into the website must be carefully curated. With over a million live websites today, you need the help of these experts to have a chance of getting noticed.

They’ll combine their expertise in SEO, user interface, user experience, consumer psychology, and art to deliver quality results. Did you know that a good UX design can boost your sales by up to 400%?

There’s no doubt that hiring a reputable web developer is more practical than taking the DIY route. So, whether you need an online store, an online magazine, a blog, a directory, or landing pages, contact Webtech Nepal.

Why Invest in Quality Web Design?

Posted on by Webtech Nepal Team

Establishing an online presence doesn’t end with the creation of a website. Numerous factors affect the performance of a website, and one of them is web design. Since it is one of the fundamentals of your online identity, you should make it is appropriately done.

Max Funding’s finance advisor Shane Perry believes that web design can make or break your business performance. He says,” Web design influences how your target audience sees you. With the right mix of visual elements, user-friendly interface, and speed, you can turn visitors into customers. Of course, not all of us are equipped with the skills and experience in creating a good website. Thankfully, there are lots of web design agencies willing to help businesses of all sizes.”

Read on to fully understand how vital quality web design is for any business:

Creates the First Impression

It only takes a few seconds for consumers to form a judgment about your business. A study discovered that 75% of consumers rate a business’ credibility based on visual elements alone. Therefore, your web design must fully reflect your company values. The moment a consumer lands on your site, the aesthetics must trigger the right emotions that can lead to conversion.

Supports SEO Campaign

Recently, Google has implemented new algorithms that will affect rankings. They declared that the Core Web Vitals will now become highly considered ranking factors.

If you’re working on any search engine optimization campaign, you know the SEO factors to pay attention to. Google is using three types of metrics that are related to web design. These include:

  • Largest Contentful Paint (LCP)– the time it takes for content to load completely
  • First Input Delay (FID)– the time it takes for a webpage to become interactive
  • Cumulative Layout Shift (CLS)– the quantity of unanticipated layout shift of visual content on a page

These may sound complicated, but they can be enhanced with a well-designed website.

Improves User Experience 

The Core Web Vitals mentioned earlier are user-centered, which means Google wants all websites to emphasize user experience.

A quality web design in Nepal can serve as your advantage against competitors. Consumers are prioritizing convenience now over many other factors when making a purchase online. Therefore, no matter how competitive your pricing is, consumers will still buy from other websites if your transaction is complicated.

Most professional web designers apply Hick’s Law, which dictates that time it takes to decide should be directly proportional to the number of options available. The goal is to reduce the number of options to simplify the decision-making process. You can start by merging similar products or services under one category.

The pandemic has caused a dramatic shift in consumer behavior with millions of people have become first-time online shoppers last year. Many businesses have closed their storefronts and move to the digital space, while others are investing more in their online presence. To stand out in the competition, contact Webtech Nepal for affordable website design and development.

How to protect website from Hackers and secure it?

Posted on by Webtech Nepal Team

Your website is valuable for you and you need to protect your website from hackers. Hence note all the below points to secure your website.

The infected files affect your account for various reasons like:

  • poor/compromised account/FTP password, which allows hackers to guess the password [or use brute-force tools and get unauthorized access.
  • user’s computer infected by viruses, which is controlled by hackers. In this situation, customer’s uploads also get infected.
  • poor scripts, which allows hackers to insert various malformed queries and remotely execute the code and perform an intended action
  • Virus affected theme selection for the application
  • Installing application which is downloaded from third-party websites; mainly not genuine sites.

We recommend you remove all these malware-infected files permanently from your hosting account.

Also please do the following steps periodically.

  • Protect your cPanel authentication by using a difficult password, which only you or your client knows.
  • Do not make your cPanel password public.
  • While uploading any data from your local PC, scan it with any anti-virus software.
  • Change the passwords for all the email accounts.
  • Make sure that you are always installing applications/themes/plugins etc from authorized resources.
  • It is best to scan your computer for Malware using the Malwarebytes software to remove any malicious pieces of software that may be the culprit.
  • Update any application installed to the latest stable version.
  • Remove the script and unwanted scripts/plugins/addon installed.
  • Upgrade scripts/plugins/addon installed to the latest stable version.

Please make sure to reset all your passwords including, the client area password. CPanel password. FTP passwords etc.

Essential skills that every web developer should have

Posted on by Webtech Nepal Team

We hope you find some useful information in this post, which we had a list of essential skills that every web developer should have.

Constantly learning and improving

In a fast-moving industry like ours, staying on top of your game means you never stop learning. Technologies change just as fast as trends, and what’s common practice now might already be outdated in a few years. If you want to become a great web developer, you have to stay ahead of the curve. That means learning about new technologies and programming languages and also keeping an eye on what customers want (and need) in order to stay satisfied.

Another reason to keep learning is to stay ahead of your user base. Or, as author Rick Cook puts it: “Programming today is a race between software engineers striving to build bigger and better idiot-proof programs, and the universe trying to produce bigger and better idiots. So far, the universe is winning.”

Keeping up to date with the industry

To stay up to date with the industry, a great idea is to follow blogs like Smashing Magazine, Sitepoint, Hacker News and of course our very own blog (although it looks like you’re doing alright there already). Visiting expos and conferences is also a great idea since you can network and walk away with many new ideas and insights. A good personal goal would be to visit at least one tech conference each year to keep things fresh and step out of your daily routine.

Being able to manage time and prioritize

Working in web development can be extremely stressful and chaotic at times. Projects keep stacking up and deadlines are always just around the corner. To stay efficient (and sane), it’s vital to manage your time as best as possible. This is something that many developers struggle with, simply because they never took a step back to improve their time management skills. Here are some quick actionable tips on how you can become more organized and avoid deadlines creeping up on you:

  • Make a to-do list and prioritize to put the most urgent and important tasks on top. Sometimes, the other stuff will just have to wait.
  • Check your list first thing every morning and make a quick plan for the day. Even though things won’t always go according to that plan, you will become much more efficient by having it in the first place.
  • Set reminders for important tasks and project steps that you want to get finished at certain times during the day or week. Ignore everything else if needed to make sure you meet your own mini-deadlines.
  • Use the 80/20 rule and try to find daily activities that eat away too much of your time without producing enough results. You might be surprised at how much time you’re spending every day doing things that take way too long for what you get out in return.
  • Communicate with your boss or clients as soon as possible if you feel like you won’t make a deadline. It’s not ideal, but it’s not the end of the world either. The sooner you let them know about it, the sooner they can prepare.

Understanding UX

One attribute of any truly great developer is that they not only have an excellent grasp of the technical side of their business but also of the design and client-oriented aspect. To develop great apps and software, you have to understand how your clients and customers will use the end product. Swiss computer scientist and programmer Niklaus Wirth put it this way: “Clearly, programming courses should teach methods of design and construction, and the selected examples should be such that a gradual development can be nicely demonstrated.”

Before you start working on a new project, take the time and really think about the design and how it will be used by consumers. Through this step, you will often develop ideas that can significantly improve the product design itself.

Another important point is to stay up to date with design trends. The best way to do this is to spend some time every day reading articles on one of the countless amazing web design blogs out there.

5. Communicating well with others

Communication is important in every job, and perhaps even more so in web development. The needs of designers, developers, clients and customers have to be perfectly aligned in order to create an outstanding product. This means that communication is a big part of every web developer’s job and should always be treated with a high sense of priority.

Amplifying the need for good communication skills is the fact that coding is something that is very hard to grasp for non-developers. You have to be able to make other people understand technical problems, which is something that can be pretty tough. As a way of improving your communication skills, a great idea is to have regular talks with people you know outside of the office and try to make them understand what you’re working on. Yes, chances are they will be bored, but that’s also the challenge here: if you can tell your friends about your new project without putting them to sleep, you can do the same with your next potential client. And you will greatly increase communication with your boss and your design team as well.

It really doesn’t matter how long you’ve been working as a web developer, there is always room for improvement. Sometimes all you need is some motivation to look at what you’re doing and make up your mind to improve something, and you can reap big benefits down the line. We hope you were able to get some inspiration from this post and that it helps you become a better developer.

Expert’s tips to choose best domain

Posted on by Webtech Nepal Team

Choosing the right domain name from different extensions for the business is big challenge these days. Most business runner rush to choose a domain name for their business only to realize that they have made the wrong choice. If the domain name is wrongly choose, then it can be a big hassle to switch later on without hurting the brand and search rankings in the internet.

Below are some of the tips to choose domain name before to start the new website for new/old business.

.COM domain extension is best for all

The .com top level domain (TLD) is the most well-known domain name extension. You cans see the .com keyboards have a built-in .com button in most smartphones.

People are handy and confident with the .com domain. It became easy to type, easy to remember while typing. So its better to avoid the risk and choose .com domain .

Better to use keywords in domain name

Search engine rankings for any website is most important these days. Keywords play biggest role in search engine rankings. Having a keyword in the domain name can be very helpful for any website to rank higher in Google and any other search engine tools.

Choose domain easy to pronounce and spell

The chosen domain name should be easy to pronounce and spell. We may loose our traffic due to the typing mistake by the website visitor.

Some time if you are in a public place without a your business identity /visiting card, then you can easily share your website name and know that the other person will be able to easily remember the short and sweet name.

Always choose short one

It would be good to idea to keep the domain name short and sweet ideally under 15 characters. Longer domain names are hard to remember, and they are also prone for more typos.

Select brandable name

With millions of websites on the internet, you want to make sure that your domain name is unique and brandable so that it stands out in your readers’ mind.

You should look at other business websites in your industry to see what kind of names they’re using. This will give you an idea of what’s acceptable, and it will also prevent you from accidentally using a trademark domain name.

Brandable domains are short, catchy, and easy to pronounce.

Choosing a brandable domain also makes it easy when it comes to finding available social media usernames.

Avoid Hyphens at all cost

While it can be tempting to choose a domain name with a hyphen just because it has your preferred keywords, we always recommend avoiding hyphens at all cost.

Hyphens can be a sign of spam domains, and you don’t want your business to be associated with that.

Hyphenated domains are also prone to more typos. Often your users will forget to add the hyphen and end up on your competitor’s website.

Avoid Double Letters

Another thing we advise our clients is to avoid domain names with doubled letters because it increases your chances of losing traffic to typos.

For example, a domain like businesssetup.com will be more prone to typos and result in lost traffic.

Most domain name generators or business name generators are not smart enough to avoid doubled letters, so it’s a very important thing that you must keep in mind when choosing the domain name for your website.

We hope that you found these tips useful. Don’t forget to use these best practices when using Nameboy’s domain name generator to choose and register the right domain name for your business.

Good luck with your business 🙂

Source: nameboy.com

How to find your perfect .com domain name

Posted on by Webtech Nepal Team

Before you create your website, make sure you lock down the perfect domain name. When trying to get your business online, the very first step you should take is to register a domain name. This domain name will become synonymous with your brand and will become a primary way in which people online will recognize you.

To register your domain name with a .com extension – with nearly 30 years of top-tier news, entertainment and businesses associated with .com, it’s become one of the most versatile, trusted and recognizable domain name extensions around the world. Every Fortune 500 company and many of the top startups have .com domain names. And domain and branding experts agree that a .com domain name is preferred over other domain names.

We recently explored in detail what a domain name is and how you can obtain one. Now that you have a more concrete idea about domain names, how can you find the right one for you?

Include your location

Many businesses today are locally operated and serve specific geographic areas, and including this information in your domain name can help make your website more locally relevant for search, while also showing your community pride.

Add keywords

Recent research from Verisign and comScore revealed that having a keyword-rich domain name can help with getting more clicks. That’s because internet search users are almost twice as likely to click on a keyword-rich domain name that includes at least one of their search terms, compared to a domain name that does not contain any of the keywords.

Come up with a unique way to describe or brand your business

Plenty of successful companies have come up with unique names by adding or removing a letter from a common word, like Tumblr, for example. By combining two common words or merging two words into one, like Facebook and Instagram; or by using a common word in a new context, like Yahoo, you can come up with a unique title.

What would a customer type into a browser to find my business?

For example, a Kathmandu-based web hosting business name might be “Web Hosting Nepal” but a domain name to market that business could be “webhosting-nepal.com,” an easier to remember phrase that people will likely search for and that ties back to the business.

Use an acronym

Companies like AOL, IBM and BMW all use acronyms in their brands and their domain names. You can also abbreviate states, countries and professions in your domain name, for example: NYC, USA and CPA.

Use a domain name suggestion tool

Webtech’s Domain Registration Tools combines many of the above tips into one tool to provide available domain name options. All you need to do is type in keywords of interest and a list of relevant options is automatically generated for you to choose from. You can also use the tool to find recently expired domain names that are newly available and may be already receiving traffic.

Getting a great domain name requires a mix of flexibility and creativity. Using the tips above, you’ll be well on your way.

Finding the .com domain name that’s right for you can be an important step in telling your story or the story of your business. Because .com is one of the most trusted domain name extensions, it can help show the world your website is one of trust and reliability.

Let Web Development Company Handle Your Website

Posted on by Webtech Nepal Team

Do you have a business and you are yet to have a web presence? If your answer was yes, you need to get a website right away! A good online presence will increase your brand awareness, and you will be able to reach more number of customers. Now, don’t think of doing it yourself, rather outsource it to a web design company.

Why? In case you have this question in mind, allow us to answer you and tell you how a web design company will make a difference to you and your business.

You may lack the skills that a professional website development needs. It is not a good idea to make it on your own as it needs a lot of your productive time and a lot of market knowledge.

Let’s have a look at the benefits of hiring a website development company:

  • Cost-effective: If you make the website on your own you will need to hire a designer and someone to update it all the time, but this is what professional web designing companies handle. You just need to give your requirement and a flat fee and they will do your work. Plus, you will save a lot on the overheads.
  • Latest technology: Web designing companies use the latest tools and technologies to design your webpage, which makes your online presence better. They use innovative ideas and make your site user-friendly.
  • SEO Services: These companies also work towards making your website the first popping up suggestion when any search is made. SEO needs a lot of work which you will not be able to do as you have a business that you need to take care of.

So, if you are planning to have a website designing service provider see the credentials of the web design company that you are outsourcing for the work. Let’s hope the next time you read something online it will be on your website.

Using social media as business promotion tools

Posted on by Webtech Nepal Team

It’s quite common that people know very well how to use social media for personal stuff, but they often get confused when it comes to business promotion. Well, they don’t know how and what to post or tweet on the social channels to hit the right audience. The main logic behind each post should be to involve the customer as much as possible and reduce the bounce rate from the same way.

So for now we are elaborating the essential tips that any layman can follow to get the best traffic from their social media profiles. One by one every I will be putting light on each social media platform :

FACEBOOK : The foremost important platform that is being accessed by each and every individual. It’s quiet easy to get traffic from Facebook but again you need to be very specific and choosy in some cases. Create the facebook fan page, focus on the service or the product you are going to sale but keep in mind don’t post too much and frequently as FAN often get frustrated with too many post. Post in a such way that each post is countable. They must be valuable to your audience & include the relevant content they are looking for.

Few tips for Facebook posting :

  • Do minimum 3*per week post
  • Do maximum 10* per week post
  • Focus on quality not on quantity

TWITTER : Referred as TREND SETTER platform which peek out the trending topics among the audience. As compared to facebook it’s tricky to use. It’s quiet fast effective way to communicate and reach your audience. You can share more as it’s fast pace of conversation. You can easily share the content written manually or curated by other resources.

Few tips for TWITTER posting :

  • Do minimum 5*per day
  • No limit
  • Focus on quality as well as quantity

LINKEDIN – Best platform for building reputation, it can be best referred as business social media platform. It’s low volume but high value social network. Apart from all above platform this should be taken serious as you can’t post any useless news on this as this will be professional picture about your firm or service. So focus to share content about your firm & service. You can even post interesting facts, stats or tips about your business.

Few tips for LINKEDIN posting :

  • Do minimum 2*per week
  • Do maximum 5* per week
  • Focus on technical content & be formal

GOOGLE+ : Google+ is among the best social media network which allow you to follow all the contact in you listing and target the audience location wise. It’s best tool to make Google feel your presence. The way you post the way audience & Google will respond to you. Just focus on more content, keywords and expertise to index your business.

Few tips for GOOGLE+ posting :

  • Do minimum 3*per week
  • Do maximum 10* per week
  • Focus on relevant keywords to increase your Google search

PINTEREST : It is considered as personalized media platform used to share photo’s and content related to your business or service. User are allowed to browse the relevant content easily, so while using this for business promotion focus on pinning the pictures or content with relevant keywords. Use the customer attractive videos & images with right keywords. Don’t forget to leave link in each post.

Few tips for PINTEREST posting :

  • Do minimum 5*per day
  • Do maximum 10*per day
  • Focus on quality & keyword

We hope above mentioned point may help you in your business promotion, but still, if you want any help regarding social media channel usage then please contact Webtech Nepal social media team as we have blessed with expertise in this field.